SEO: Monitoring and analytics
The initial SEO strategy should be implemented over a lengthy period of time.
Preferably from 6 to 12 months and never less than 3 months. Once it’s done, we must continue doing some tasks to keep the positions obtained.
And furthermore, we need to continue analyzing data through tools like Google Analytics and integrate appropriately this information in our strategy. It is then time for SEO Analytics, which must be done from the beginning but it is particularly relevant after the implementation of the SEO strategy.