Overall strategy, analysis and keywords deployment/development

At this first stage, we must analyze our market and ask ourselves the following questions:

What do we want to achieve? Which is our target audience? What kind of users do we want to target? Which keywords do we want to optimize? Which keywords are our competitors using? What is the generic amount of competitors for those keywords? What is the demand for those keywords on Google and other search engines?

Once we have answered most of these questions, we can build an effective keyword strategy and define in which keywords we need to compete, and how and where we are going to deploy/develop those keywords.

At Top Position we will help you developing a comprehensive strategy and analyze your keywords, studying the demand and competitive level of each one, and deplying them correctly in your website.