Twitter is conceptually a microblogging service. The possibility of ‘follow’ people or be followed by people becomes a powerful tool with similar features to a social network. It should be considered in any effective online communication strategy .
Many companies have already developed successful Twitter strategies. Like most social networking and social web applications, on Twitter you need to define appropriate guidelines for a successful presence and interaction with users.
We must have clear objectives before we release our company profile on Twitter. Otherwise, it could be counterproductive to our strategy or reputation. It can backfire.
Among the uses a Twitter corporate profile has, the most common is the distribution of corporate news, content or information about products / services. Also the sharing of links related to the sector and monitoring and / or broadcasting commented live events. It can also serve as feedback, as a listening devise on what people say about our products or as an effective system to improve customer service. Or even as a recruiting tool.
Twitter allows not only for publishing information, but also for listening to our target audience and talking to them.
Another reason why we should use Twitter is because it can generate real time content. Search engines like Google and Bing have taken note and will soon include the messages sent via Twitter (called tweets) within their search results.
Would you like to know what people are saying about your company on Twitter? Do you think you should answer to them?
If you want to use Twitter as part of your communication strategy, contact us and we will help your company succeed in that social network, like we have done with other satisfied clients.